Top 5 Health and Fitness Apps Performance in Bulgaria Q3 2025

In the third quarter of 2025, the health and fitness app market in Bulgaria showed intriguing trends across the top five applications. Here's a closer look at how these apps performed in terms of downloads, revenue, and active users, with data sourced from Sensor Tower.

Strava: Run, Bike, Walk from Strava, Inc. experienced fluctuations in weekly revenue, peaking at approximately $3.5K in late September. The app saw a decline in weekly downloads, starting at 1.7K and decreasing to 855. However, weekly active users increased, reaching a high of 24.6K mid-September.

MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. maintained a consistent revenue stream, averaging around $2.5K weekly. Downloads showed a decreasing trend from 1.2K to 679 by the end of the quarter. Active users initially decreased but rebounded to 20K by the end of September.

Flo Cycle & Period Tracker by FLO HEALTH UK LIMITED saw stable revenue, with a slight peak at $1.7K in early September. Download numbers remained relatively stable, hovering around 1K throughout the quarter. The app's active user base grew steadily, reaching over 20K by late August.

Cal AI - Calorie Tracker from Viral Development LLC showed steady revenue around $1.2K weekly, with downloads declining from 1.1K at the start to 575 by the end of the quarter. Active users remained stable, averaging around 3.1K.

Balanced Body, a newer app, saw varied revenue trends, peaking at $2.1K in late August. However, downloads were low, with a slight increase to 101 by the end of September.

For more detailed insights and data, visit Sensor Tower's platform.